Strategic Designs Ltd.

Strategic Designs Ltd was Founded in 2004 in Manchester, England by Mark Loveday and is the market leader in creating accurate and in-depth horse and greyhound racing strategy games.

Responsible for the long running Starters Orders series our games have been acclaimed by the racing press for their realism and accurate reflection of the sports. We develop for the PC, Apple Mac and mobile platforms.

Recent releases

Starters Orders 7

Released in December 2018 for the PC Starters Orders 7 is the latest in the long running and acclaimed horse racing management game series.

Available for the PC via this website or Steam.

A cut down iOS version is also available via the App Store.

Available on

Starters Orders Classic

Starters Orders Classic takes the race sequence from the last 2D edition of the series and combines it with the latest SO7 management simulation engine to create a superbly realistic horse racing game with a classic 2D race sequence. Designed for those who prefer the 2D style or those who own an older or budget system that can't run SO7 3D, Starters Orders Classic is a return to the series roots while maintaining all the series newer simulation features, improved menus and commentary.

Available on

Eat, Sleep, Bet, Repeat

Origionaly a fun side project by the main developer of the Starters Orders series ESBR is a casual game revolving around benefits culture set in a run down British seaside town circa late 1980's.
You play the part of an unemployed youth who lives in a filthy bedsit and spends most of his time in an authentic 1980' style dingy betting shop betting on horse racing and football.
The aim of the game is to survive until the next giro cheque. A kebab shop and pub may or may not help! Only available on Steam for the PC.

Available on

Greyhound Manager 2 rebooted

Origionaly released in 2011 for the PC and iPad Greyhound 2 was rebooted in 2017 in order to support Windows 10.
The reboot also included a handfull of other minor improvements.
Currently this game is only available on Steam.

Available on